On "Good feels good"

Sometimes I want to ask the "it feels good to help people" crowd what they’d do once the Right, Kind, and Helpful action comes at a cost. What then, once helping people requires taking a serious look at internalized values and unraveling the bigotry from it? When helping people means having to face the fact that you were wrong and your past actions were neither kind nor helpful, but outright harmful? When kindness does not come with any reward, satisfaction, or emotional closure?